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Tuesday, 23 December 2025
City Beach fined $14m by Federal Court over button battery safety breaches.
Button batteries can cause severe internal burns or death if swallowed. (ABC News: Rachael Merritt)
In short:
City
Beach has been fined $14 million by the Federal Court for selling tens
of thousands of products which did not comply with button battery safety
standards.
The products — including toys, key rings and light-up Jibbitz accessories for Crocs shoes — have been recalled by the retailer.
What's next?
The
ACCC says it will continue to "take strong enforcement action" against
businesses that breach button battery safety standards.
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Australian fashion retailer City Beach has been fined $14 million for selling "non-compliant button battery products".
The
Federal Court heard the retailer, owned by parent company Fewstone,
admitted it had supplied products like toys, digital notepads, key rings
and light-up Jibbitz accessories for Crocs shoes on more than 54,000
occasions between 2022 and 2024.
The
Australian Competition and Consumer Commission (ACCC) started court
proceedings against the retailer, arguing the products in question did
not comply with mandatory button battery safety and information
standards.
The recalled products include toys and key rings. (Supplied: ACCC)
Button batteries are small, flat, circular batteries, commonly used in toys, remote controls and other small products.
The ACCC said City Beach's "pervasive failures" had put more than 50,000 young children at risk of severe injury or death.
"Button batteries pose a significant risk to children, and can be fatal," ACCC commissioner Luke Woodward said.
"The
ACCC will not hesitate to take strong enforcement action against
businesses that fail to comply with the button battery standards."
City
Beach has issued a product recall on its website, saying: "Nothing is
more important to us than the safety and trust of the people who shop
with us."
"We are deeply sorry for any worry or inconvenience this situation may cause you and your family."
Anyone who purchased any of the listed products has been urged to stop using them immediately and return them for a full refund.
It was the first court proceeding brought by the ACCC for breaches of button safety standards.
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