Saturday, 3 December 2022

Victoria’s election result dispelled the myth of Daniel Andrews’ supposed unpopularity.

Extract from The Guardian

Media and the Liberal party were enthralled by the ‘toxic Dan’ narrative in the face of evidence to the contrary.

Victorian premier Daniel Andrews
‘The evidence and the public opinion polls have consistently suggested that Andrews has in fact united the majority of Victorians.’
Sat 3 Dec 2022 01.00 AEDTLast modified on Sat 3 Dec 2022 01.03 AEDT
There is a bias all journalists share. It is baked into the profession, inseparable from craft skills, such as news sense. It is not ideological or party political. Rather, it skews the judgment towards whatever interpretation of the evidence makes for the best, most exciting story.

This, surely, is one of the reasons that so much of the media reporting of the Victorian election campaign was off the mark – particularly in the last week, when multiple outlets were predicting a late swing to the Coalition and against Labor.

Now the results are in, and while there has been a slight shuffle in the deck of Victoria’s electorates, the main message is that Victoria has not changed much since 2018, when Labor won a landslide victory and the Liberal party was humiliated.

Victoria’s voters ignored News Corp’s anti-Labor campaign but the controversy let Dan Andrews skate

That’s despite the trauma of lockdowns, the government involvement in several Independent Broad-based Anti-corruption Commission inquiries and the rising levels of debt.

But “nothing changes” does not a headline make. So, while there was a lot of good reporting during the election – important investigative stories, close grained seat by seat reporting and courageous experiments such as The Age’s citizens agenda – we also saw considerable coverage that was simply wrong, and oddly disassociated from what reporters on the ground were hearing and seeing.

The media were not the only ones to blame. The Liberal party, too, ran a campaign that rested on false assumptions, although the facts were reasonably clear.

The first is the myth of premier Daniel Andrews’ unpopularity – despite the fact that he has had consistently high popularity ratings. One of the main messages coming from the Liberals was that voting for them was the only way to get rid of him. Yet the evidence and the public opinion polls have consistently suggested that Andrews has in fact united the majority of Victorians, not only through the traumas of the Covid pandemic but also in support of his ambitious infrastructure projects, and their remodelling of Australia’s fastest growing city.

So in what way is Victoria different? What are we missing, and what is the Liberal party apparently missing? We can look to history and in particular the last three elections for evidence.

  • Dr Margaret Simons is a board member of the Scott Trust, the core purpose of which is to secure the financial position and editorial independence of the Guardian

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