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Monday, 2 July 2018
Clickbait and gotcha moments: how political conflict became a commodity
‘In Australia, we had our own Trump precursor, Tony Abbott.’
Photograph: Mick Tsikas/AAP
Conflict
is not a new commodity in news. It’s always been critical. One of my
early journalistic mentors told me it wasn’t really a news story unless
there was conflict, and preferably the conflict needed to appear by the
third paragraph.
But media disruption has intensified the conflict cycle, compressing
it into smaller, louder, intraday bursts, and those constant
interruptions have a material impact on political decision-making, both
here and around the world.
Conflict is absolutely essential to the democratic process. It is a
mechanism to settle contested points of view, or determine they can’t be
settled. The process of legislating is active conversation between
competing worldviews, interests and ideologies – a kind of structural
balancing.
But a couple of things are happening. The “new, now” news cycle,
where minute developments are reported in real time, means internal
processes of consideration and decision-making, as well as the external
process of negotiation, are disrupted much more frequently.
The disruptions then often materially affect outcomes – governments
change course, drop ambitious ideas, shape shift to try to avoid an
unmanageable stakeholder backlash.
Activism on social media also intervenes, and the combined effect is a
ceaseless public commentary that now sits as an adjunct to policy
making.
Martin Parkinson, the secretary of the department of the prime
minister and cabinet, reflected on this phenomenon in late 2017. He said
the contemporary media cycle was focused on “gotcha” moments and
sensationalising routine internal government processes, which then had a
ripple effect on internal deliberative procedures, stirring up rent
seekers and what he politely termed “stakeholders”.
"Prosecuting the war has become more important than negotiating the peace"
“You begin to try and have a conversation with stakeholders about an
issue and all of a sudden the social media campaigns are running either
for or against the policy option,” Parkinson told Glyn Davis, the
vice-chancellor of the University of Melbourne, on Davis’s podcast The
Policy Shop.
Parkinson said stakeholders now take definitive positions on policy
before it is finalised, and the tempo has increased as a consequence,
“and that makes it much, much harder to do this sort of thoughtful,
careful analysis and policy design that in the past we were able to do”.
Former
Labor cabinet minister Greg Combet expressed a similar view when I
interviewed him in 2017 for a long-form piece about the toxic work
environment of modern politics that was published in Meanjin. He
lamented the absence of time to think and reflect.
“With technology and social media, the issues just move now with
enormous dynamism,” Combet said. “In years gone by, 20 or 30 years ago,
issues could be considered more thoroughly. One issue could keep coming
back to cabinet on a regular basis. Now everything needs to be
determined more efficiently. Things get easily reported in the media,
you have to react to them. All of the circumstances mitigate against
carefully considered long-term public policy.”
As well as the constant disruption to routine political deliberation,
political conflict also appears to have entered a new phase.
In structural terms, conflict in a democracy is ultimately about
synthesis and dispute settlement. It’s a mechanism to achieve an
outcome. But increasingly, conflict manifests in contemporary politics
as a commodity or an end in itself. Prosecuting the war has become more
important than negotiating the peace.
It’s useful to step through this, bit by bit. As Michael Wolff
notes in Fire and Fury, his controversial fly-on-the-wall account of
the Trump White House, politics is now immersed in the internet-driven
culture of “immediate response” – or what the media baron and former New
York City mayor Michael Bloomberg has characterised as the “instant
referendum”.
Wolff talks about the Trump svengali Steve Bannon, who ran Breitbart, a rightwing “news” website, before advising Trump while he was still a presidential aspirant.
“Bannon’s entire political career, such as it was, had been in
political media. It was also in internet media – that is, the media
ruled by immediate response,” Wolff says. “The Breitbart formula was to
so appal the liberals that the base was doubly satisfied, generating
clicks in a ricochet of disgust and delight.
“You defined yourself by your enemy’s reaction. Conflict was the
media bait – hence now, the political churn. The new politics was not
the art of the compromise, but the art of conflict.”
‘Turnbull likes to contrast his pragmatism with Abbott’s
obduracy, but he also persists with zero-sum rhetoric.’ Photograph: Mike
Bowers for the Guardian
Politics
as the art of conflict is not a phenomenon confined to the United
States. In Australia, we had our own Trump precursor, Tony Abbott.
Abbott’s government replaced the first minority government formed at
the federal level in Australia since the second world war. That hung
parliament was characterised by deliberation and compromise, and by
practical progress. Labor had to build coalitions for everything it
wanted to implement, in two chambers. That parliament had a distinct
deal-making milieu.
Abbott characterised this behaviour as aberrant and illegitimate, and
he styled himself as a crash-through figure, defined by strident
rhetorical simplicity. Instead of “Make America Great Again” and “Drain
the Swamp”, we had “Axe the Tax” (which wasn’t a tax, but never mind)
and “Stop the Boats” – his own nationalist pitch. Malcolm Turnbull
has toned down Abbott’s combativeness, and in the early phase of his
prime ministership, he tried to create some public space for complex
debate.
But his government also speaks out of both sides of its mouth.
Turnbull likes to contrast his pragmatism with Abbott’s obduracy, but he
also persists with zero-sum rhetoric.
Turnbull faces significant internal pressure to muscle up against his
Labor opponents, to be aggressive with product differentiation, and to
play the man. As the public posturing appears not only ludicrously
theatrical, but at times completely counterproductive to securing
cross-parliamentary support for important public policy, I’ve asked
government MPs to explain why they counsel in favour of ad hominem
muscling up.
The answer is that public muscling up fires up the base. “The base”
in contemporary politics is a concept uttered in reverential tones. “We
must carry the base. We must not offend the base.”
But who is this base? In this country, with due respect to people in
this category, the base is an unrepresentative sample of the Australian
community – partisans, and partisans prepared to stick with voting for a
major political party, fundraising for a major party and volunteering
in campaign efforts at a time when the electoral trend is moving in
exactly the opposite direction.
So the product differentiation we see in daily politics is not only
manufactured conflict – partisans locked in studious dialogue and dog
whistling with other partisans – but manufactured conflict carried out
in a bubble, a kabuki play for a boutique audience, egged on by shock
jocks and partisan bobble heads in the mainstream media, intent on their
own narrowcasting exercise.
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