Extract from The Guardian
The weekly beast Australian media
Credlin, Bolt and Jones displaced on the regional broadcaster. Plus: News Corp’s Campbell Reid on ‘provocative opinions’
Nine’s deal with Win means there’s no more room for Sky’s Alan Jones and Peta Credlin.
Last modified on Fri 19 Mar 2021 13.24 AEDT
Sky News Australia will lose a large chunk of its audience in July after it was dumped by regional broadcaster Win, which has carried the pay TV channel in Tasmania, regional Western Australia, Victoria, Queensland and southern NSW since August 2018. The deal saw Sky After Dark beamed into unsuspecting free-to-air households which had previously been immune to Andrew Bolt, Peta Credlin and Alan Jones unless they had a Foxtel subscription.
Three years ago, Sky was trumpeting this larger footprint when it signed the historic deal with Win to launch in 30 markets to a potential audience of 8 million people.
But along came Nine Entertainment last week to ruin the party by inking a new seven-year deal to broadcast its metropolitan free-to-air television channels 9, 9GO!, 9GEM and 9Life into the regional markets, displacing Sky because it has no room.
Sky News did not respond to a request for comment.
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