Cambridge Analytica is a data company that builds
psychological profiles of voters. And they used those profiles to target
voters in election campaigns.
Their most successful campaign was the election of Donald Trump as US President. And Cambridge Analytica obtained their psychological data from millions of Facebook profiles.
Their most successful campaign was the election of Donald Trump as US President. And Cambridge Analytica obtained their psychological data from millions of Facebook profiles.
Guests
- Carole Cadwalladr
- Features writer for the Observer.
Credits
- Presenter
- Phillip Adams
- Producer
- Stan Correy
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